Copy Review

The ERSP Copy Review service offers marketers the opportunity to have ERSP, a third-party self-regulatory organization, review print, broadcast, radio, and online advertising.

In a Copy Review, ERSP will:

  • Review primary and core advertising claims, highlighting potential self-regulatory issues, and adhering to self–regulatory best practices and guidance provided by the appropriate regulatory authority.
  • Provide general, non-binding recommendations limited only to the specific advertising that is reviewed by ERSP. For example, ERSP’s analysis of a long form (e.g., 30 minute) broadcast advertisement may not be similarly applied to a short form (e.g., 120 second) advertisement for the same product because of the different context in which the claims may be presented.
  • Suggest what level of substantiation may be needed based upon the claims presented by the marketer and the context in which the core claims are disseminated.
  • Include follow-up dialogue with ERSP staff regarding the advertising.

The Copy Review Service is confidential, voluntary, non-evidentiary, non-binding and does not constitute legal advice.