Overview and Key Issues

ERA is committed to promoting and protecting the common interests of the electronic retailing industry. As a leading advocate on behalf of you and your industry, ERA ensures that key lawmakers and regulatory leaders are provided with the proper information to make educated and informed decisions. Through the retention of top lobbyists with “inside the Beltway” expertise, ERA continually works to guarantee that the collective voice of Direct Response (DR) is heard and heeded on Capitol Hill and beyond. ERA is the eyes, ears and voice of electronic retailers and direct response marketers in our nation’s capital. 

On a daily basis, ERA works on behalf of its members to ensure a level playing field through advocacy in Washington DC.  Our efforts primarily consist of work on issues before Congress or with the industry’s primary regulator the Federal Trade Commission.  Below you can find some of our recent advocacy efforts along with key issues the industry has recently faced.

Key Issues