Feed aggregator

LiveOps is proud to be a Gold sponsor at the salesforce.com Dreamforce Global Gathering 2009 event. At Dreamforce, the company’s technology will be featured in two breakout sessions demonstrating how cloud computing can be leveraged in the contact center. Joining LiveOps will be a number of customers who will share their experiences of using both LiveOps and salesforce.com's Service Cloud in their own business operations.

davemartin_ERA: ERA Announces 2010-2011 Board of Directors http://bit.ly/aYWaVZ

eraevents: ERA Announces 2010-2011 Board of Directors http://bit.ly/aYWaVZ

davemartin_ERA: D2C Convention registration numbers very strong. Expecting to approach 4,000! It's gonna be a rockin show! #d2c http://bit.ly/TSY9A

davemartin_ERA: ERA Announces 2010-2011 Board of Directors http://bit.ly/aYWaVZ

davemartin_ERA: Successful DRTV Marketers Are Digital Publishers http://bit.ly/drr60w

Black Enterprise Ranks Liberty Tax Franchise a Top Pick

One of the “40 Best Franchises for African Americans” in 2010

Virginia Beach, VA (Vocus) August 31, 2010

Black Enterprise magazine has recognized Liberty Tax Service as one of the most affordable and best franchise opportunities for minorities for a seventh time since 2001. The magazine researches franchise opportunities annually to compile a superlative list for its readers of the best franchises for African Americans, and to measure the pulse of the franchise industry. The September 2010 issue’s “40 Best Franchises for African Americans” compilation is based on the International Franchise Association’s recommendations on growth sections of the franchising industry, “affordability, revenue potential, effectiveness of diversity, and marketing advertising support.” Liberty Tax is the only tax service named.

“We are honored by this accolade as we continue striving to keep the American dream of business ownership an affordable reality in these challenging economic times,” said John Hewitt, CEO and Founder of Liberty Tax Service.

Liberty Tax Service is a member of the International Franchise Association, and its Minority Fran initiative.

About Liberty Tax Service

Liberty Tax Service is the fastest-growing retail income tax preparation company in the industry’s history. Founded in 1997 by CEO John T. Hewitt, a pioneer in the tax industry, The Company has prepared over 8,000,000 individual income tax returns. With 41 years of tax industry experience, Hewitt is the most experienced CEO ever in the tax preparation business ever, having also founded Jackson Hewitt Tax Service. Liberty Tax Service provides computerized income tax preparation, electronic filing, and online filing through eSmart Tax. The Liberty Tax Service franchise opportunity is #9 on the fastest-growing franchises list of the 2010 Entrepreneur “Franchise 500.”

Liberty Tax Service : John Hewitt is available for interview. Contact Martha O’Gorman, LTS Chief Marketing Officer at (800) 790-3863 ext. 8022 or by e-mail at martha.ogorman(at)libtax(dot)com or mediainquiry(at)libtax(dot)com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb20100831/BlackEnterprise/prweb4448424.htm

Today is the Last Day to Enter Your Web Site in the 2010 New Media Web Awards

Web sites can be entered into the New Media Web Awards by going to http://www.newmediaawards.org

New York, NY (PRWEB) August 31, 2010

The New Media Institute's 2010 New Media Web Awards kicked off its coveted awards competition earlier this year and encourages the submission of great web sites from entities large and small. Today is the last day to enter web sites into the competition. The competition closes this evening at midnight ET. Please note that the deadline will not be extended.

"The ingenuity, creativity, and successful communications abilities of entries we've received so far are so impressive," said Barbara Eber-Schmid, Executive Vice President of the New Media Institute. "It is quite clear that the dollar amount spent on a web site is not the arbiter of excellence. Web sites that have been developed on tight budgets can compete with the big boys."

The 2010 New Media Web Awards opens up opportunities for the best of the best to receive the recognition they so rightly deserve. Entries can be submitted by going to: http://www.newmediaawards.org

The New Media Institute is dedicated to educating all about new media, serving as a resource and promoting best practices. In addition to its New Media Awards program, NMI covers new media news, publishes white papers, acts as a resource for facts/statistics related to new media and manages the New Media Professionals Association.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4445674.htm

5-A-Day, Too Much For Most Americans to Swallow

New guidelines now recommend consuming eight or more fruits and vegetable servings a day. Botanic Choice offers 10 pain-free ways to add more fruits and veggies to diet.

Hobart, IN (Vocus) August 31, 2010

Just when consumers got used to the idea that they should be eating “5-a-Day,” new guidelines now recommend consuming eight or more fruits and vegetable servings a day. That comes out to about 4 ½ cups a day. Few Americans eat that much and that’s too bad because fruits and vegetables provide lots of vitamins, minerals and fiber for good health.

Because September is Fruits & Veggies – More Matters™ month, Botanic Choice has developed a list of 10 easy ways to add more fruits and veggies to the daily diet.

1. Add broccoli florets or sliced zucchini to pizza topping.
2. With lasagna, tuck spinach, shredded carrots or sliced eggplant between the layers.
3. For all sandwiches, add lettuce, tomato and onion.
4. At work, snack on dried fruit instead of heading to the vending machine.
5. Add grapes, apple slices and pears to chicken salad.
6. For breakfast, add broccoli, mushrooms or bell peppers to an omelet.
7. Add canned veggies like sliced green beans or fresh mushrooms to store-bought pasta sauce.
8. Add fruit slices to gelatin.
9. Make fruit popsicles with 100% juice.
10. Mix fat-free granola and fat-free yogurt. Top with berries.

While fresh is always best, canned, dried, and frozen fruits without added sugar, and vegetables without added salt or butter are also good options.

According to Tim Cleland, President Botanic Choice, “It doesn’t take much effort to add just one more fruit or vegetable to your meal or snack and the rewards are so great – increased energy, digestive support, overall health boost. You really can’t get enough of them.”

About Botanic Choice
Indiana Botanic Gardens, Inc. is a leading provider of more than 500 high-quality nutritional supplements. Their line of vitamins, aromatherapy, and homeopathic remedies are sold through their catalogs, web site www.BotanicChoice.com, and retail store at 3401 West 37th Ave, Hobart, Indiana (800-644-8327).

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebbotanicchoice/vitamins/prweb4444554.htm

Phoenix Social Marketing Agency, KEO Marketing, Sponsors Social Media Seminar

Phoenix social marketing agency, KEO Marketing, is a proud sponsor of Social Media AZ (SMAZ).

Phoenix, AZ (Vocus) August 31, 2010

Phoenix social marketing agency, KEO Marketing, is a proud sponsor of Social Media AZ (SMAZ). SMAZ is the premier business focused event to help businesses understand and learn the latest techniques in social media and digital marketing.

“Social Media AZ is a great event designed to help businesses understand and use social media,” said Sheila Kloefkorn, President of Phoenix social marketing agency KEO Marketing. “KEO is a proud sponsor of this event and believes attendance is a must for anyone who has a vested interest in social media.”

SMAZ offers attendees the opportunity to learn from industry experts and corporations that have been successful in social media and digital marketing. It aims to bring together the best and brightest in digital marketing to share their knowledge and experience with businesses.

A featured presentation, 'Search & Social: New Trends for 2010,' will discuss current trends in Search Engine Optimization (SEO) and Social Media. SEO and Social Media are inseparable, and both are changing at lightning speed. Google is making algorithm updates nearly every day. Bing now powers a significant percentage of Yahoo search. Facebook is taking on everyone from Twitter to Foursquare. Everything has gone mobile.

Learn what’s happening, what’s coming and how to leverage these changes to make your online marketing efforts more successful. In this fast paced session, frequent local and national speaker, Sheila Kloefkorn, President of KEO Marketing Inc, will fill you in, share real world examples, and answer your questions.

Additional presenters will range from Fortune 200 executives to SEM architects and Social Media authors, all with years of experience and willingness to share the challenges and rewards of implementing external and internal Social Media strategies. This event is a great opportunity to network with the best and brightest social media minds and learn policies, processes, tool sets and monitoring techniques from the experts.

Social Media AZ will be held on Thursday, September 9, 2010 from 8 a.m. to 4 p.m. at the MadCap Theaters located at 730 S. Mill Ave. in Tempe, Ariz.

Interested parties can register for Social Media AZ online at http://smaz3-KEO.eventbrite.com/ or for more information visit http://socialmediaaz.org/.

KEO Marketing is committed to developing marketing strategies and plans that help clients succeed online. Some of the world's largest brands have depended on KEO for marketing programs that deliver tangible and substantial results.

About KEO Marketing
KEO Marketing specializes in innovative online marketing strategy and solutions including search engine marketing and optimization, online advertising, social networking and social media. Some of the companies that KEO Marketing has provided online strategy for include: General Motors, FedEx, Profiles International Inc. and many more. For more information, visit http://www.KEOMarketing.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebphoenix-social-marketing/agency/prweb4444534.htm

Omnetics Expands Coverage With Appointment Of Conley And Associates

Omnetics Connector Corporation, the leading manufacturer of miniature high-rel connectors, has announced that it has signed into a contract with Conley and Associates to represent them in the Florida area. Conley brings a combined 148 years of experience, a wealth of knowledge in all functions concerned with electronic connector design-in and has 3 offices located across Florida.

Minneapolis, MN (Vocus) August 31, 2010

Omnetics Connector Corporation, the leading manufacturer of miniature high-rel connectors, has announced that it has signed into a contract with Conley and Associates to represent them in the Florida area. Conley brings a combined 148 years of experience, a wealth of knowledge in all functions concerned with electronic connector design-in and has 3 offices located across Florida.

Commented Greg Jones North American Sales Manager: “Conley and Associates represents so many new opportunities for Omnetics and as our relationship grows I am positive we will see an increase in market share for the Florida area. Between their sales team and internal support system Conley will be able to give special attention to key accounts as well as nurturing new customers.”

About Omnetics
Omnetics was formed in 1984 to deliver rugged, reliable interconnect solutions for the most demanding industries. The company has a fully integrated design and manufacturing plant in Minneapolis, Minnesota USA, where it produces micro and nano miniature interconnect products, featuring COTS, Standards and Custom connectors for industries such as Military, Aerospace, Defense, Medical and other technology oriented OEMs.

For further information:
Lori Abfalter:
Omnetics
Tel.: 763 746 8711
Email: labfalter(at)omnetics(dot)com
www.omnetics.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4443644.htm

TechWeb Group acquired SEO company The Visibility and link-building firm Manhattan Service.

Boston-based web marketing company TechWeb Media acquired search engine optimization company The Visibility and link-building business Manhattan Service to combine efforts and expand services to its current and future client base.

Brighton, MA (PRWEB) August 31, 2010

Boston-based web marketing company TechWeb Media acquired search engine optimization company The Visibility and link-building business Manhattan Service to combine efforts and expand services to its current and future client base. The new venture changed its name to TechWeb Group and will focus on all aspects of search engine marketing.

TechWeb Group will use more resources and new tools to keep up with technology and marketing trends. “Our mutual goal is to focus on leads and traffic for our clients. This merger gives us more room to provide additional services such as integrated marketing and social media promotions. I am really exited,” said TechWeb Media founder Sergey Rusak. He also added: “We are working to bring trust and loyalty to our new name. Our customers already see improvement in our services and support.”

TechWeb Media is a fast-growing web marketing company founded as SEO company in Boston, MA. The company has years of experience in search engine optimization, social media services, web design, and corporate blogging. Despite a relatively young age, the company has already worked with over 200 companies including Chapel Hill Tubal Reversal Service, Relationship Headquarters, EveryNote and many others.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4442764.htm

Interactive Advertising Platform Debuts in Guestrooms At Luxury New York Hotel

Guests at InterContinental Times Square Hotel Connect with Local Merchants in the Privacy of Their Room

New York, NY (Vocus) August 31, 2010

The new InterContinental New York Times Square Hotel has 607 luxuriously appointed rooms featuring all of the amenities that upscale travelers expect, and one that they might not. A customized touch-screen desktop computer is installed in every one of the guestrooms. On this computer, guests can utilize an interactive service called SuiteLinqTMthat is specially designed to meet the needs of both business and leisure travelers while connecting them with relevant local businesses. Unlike laptop access gateways found in many hotels, the SuiteLinq desktop service provides guests not only with Internet access, but also hotel guest services, restaurant reservation booking, on-demand video content, from-room document printing, business software, local area guides, and more.

Industry research indicates that hotel guests at luxury properties spend hundreds of dollars during an average stay. SuiteLinq is specially designed to connect these guests with the local businesses that they want to patronize. The entire interactive experience is advertising supported, featuring a variety of IAB standard display ad units as well as customized rich media and text-based formats. In addition, clients with ecommerce capabilities can easily integrate with SuiteLinq to enable one-stop shopping. SuiteLinq, Inc.’s CMO, Chris Rosa, states that, “The result is a compelling digital advertising platform that reaches luxury hotel guests with money to spend when they are minutes away from making purchase decisions about a predictable set of goods and services. SuiteLinq lets them find a highly recommended restaurant for dinner, buy last minute theater tickets, or locate the hottest boutiques near the hotel. It’s not unusual for us to see click rates in excess of 10% for local merchants like these that really put a strong offer in their SuiteLinq ads.”

Because each hotel location can be targeted individually, SuiteLinq’s geo-targeting capability is especially strong compared to traditional online entities. “There’s no inferring of location data with SuiteLinq,” adds Rosa. “We can target serve ads to each hotel’s exact address where the user is known to be at that moment, making the platform exceptionally relevant for local merchants within the effective purchasing radius. In addition, we can provide one-click maps from the hotel to the selected merchant, digital coupons, and other custom promotions that the guest can push to their mobile device and take with them. With the InterContinental New York Times Square, there is obviously an abundance of relevant businesses in the area. We look forward to working with many of them and driving ready-to-spend hotel guests to their door.”

With over 85% of guests using SuiteLinq everyday, the service is also helping to distinguish the hotel from competitors in the area and generating positive social media buzz. Drew Schlesinger, General Manager of the hotel, states that, “Having this ground-breaking technology installed within each guestroom allows us to enhance the in-room experience as well as provides a unique point of differentiation from our competitors.” Utilizing SuiteLinq instead of printed materials for in-room informational content delivery is also a more cost-efficient and environmentally friendly option that is an increasingly important factor for hotel brands like InterContinental. Plans are to expand such offerings to include video and audio content that guests can access on a pay-per-view basis or free via advertising sponsorships.

For more information about SuiteLinq, contact Chris Rosa at (610) 917-3863 x316, or via email at crosa(at)suitelinq(dot)com

About SuiteLinq
SuiteLinq, Inc. serves the needs of the hospitality and extended stay industries worldwide by providing integrated on-demand entertainment and business productivity solutions that deliver The Ultimate In-Room Experience for guests and new revenue streams for property owners. The solution takes full advantage of preference driven interfaces with contextual mapping and product matching by integrating with legacy PMS, POS, and CRM systems to enable a customized delivery of the guest in-room experience. SuiteLinq’s core service offering is eRoomsuite™, comprised of turn-key components that can be installed individually or as a package:

SuiteLinq™ – A customized portal running on an in-room computer with high-speed Internet offering a variety of interactive guest services, free content, and pay-per-access features and entertainment
SuiteCast™ – Free-to-guest broadcast and cable TV channels
SuiteVOD™ – Hollywood movies, informational programs, and a variety of pay-per-view Video-On-Demand content delivered in standard and high definition formats
SuiteLinq Mobile – Connect with guests before, during, and after their stay to drive deeper engagement, promotions, and new m-commerce opportunities
Microsoft Surface Table – Multi-Touch interactive tables for lobbies and common areas

SuiteLinq is part of a group of industry innovators including Microsoft and HP that deliver a comprehensive “ecosystem” of integrated technologies and digital services to the hospitality vertical. Corporate headquarters are located in Exton, PA. For more information, visit: www.suitelinq.com

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4442264.htm

Shutterstock Hits New Social Media Heights

Top stock photo and footage site a leader in harnessing social media to drive connections with its global community.

New York, NY (PRWEB) August 31, 2010

Shutterstock, the leading global provider of stock images and stock footage by subscription, has applied its winning ways to the social media realm, creating the strongest sense of community for buyers and contributors in the stock image industry.

Over the last year, Shutterstock has developed several innovative apps, such as Shuttertweet for Twitter and the Shutterstock Contributor App for Facebook, which enable contributors to alert friends and followers when Shutterstock accepts or sells their images.

Last March, the company started The Shutterstock Blog, a site filled with informative, creative content, the free images of the week, and the latest company news and updates. In June, Shutterstock launched a new blog geared to contributors called Shutterbuzz, which provides helpful tips and techniques for photographers, illustrators and videographers. Here, contributors can read up on various camera equipment, learn how to avoid getting their images rejected, and even write their own blog posts for inclusion.

In addition, Shutterstock recently hit 20,000 fans on Facebook, the most among its competitors, and has over 30,000 followers on Twitter.

Shutterstock’s high-quality collection of over 12 million fresh, vibrant stock images, and the brand’s remarkable success with crowdsourcing, have made it a favorite among bloggers. In a poll conducted by TopRank’s Online Marketing Blog this year, readers voted Shutterstock as the best source for royalty-free stock photos.

Adam Singer, who writes The Future Buzz blog and is an Online Marketing Blog contributor, said social media outreach has been a significant asset to Shutterstock.

“The community and trust Shutterstock is building provides quantitative and qualitative results and will prove an asset to their continued growth,” said Singer. “Shutterstock has become the definitive stock photo site for digitally savvy audiences." Singer is one of a select group of influential bloggers provided with access to the Shutterstock library as a way to show Shutterstock's exceptional utility in online publishing.

For Shutterstock, leveraging social media platforms to drive a strong connection with its global base of customers and contributors is an extension of the company’s commitment to providing superior customer service.

“Our ability to successfully leverage social media platforms demonstrates our desire to connect with Shutterstock’s large base of stock image buyers and contributors around the world,” said Jon Oringer, founder and CEO of Shutterstock. “Our dedication to truly communicate with our community is what makes us stand out in a highly competitive market.”

About Shutterstock®
Founded in 2003, Shutterstock is an innovative global e-commerce company and a leading provider of stock photos, illustrations, and footage. Shutterstock provides royalty-free content to creative professionals worldwide, specializing in subscription products that are simple and user-friendly. For more information, visit Shutterstock.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebshutterstock/social-media/prweb4440474.htm

Brain Science Set to be the Number One Business Tool - But Many Leaders and Corporations Fail to See Relevance

Neuroscience has already shaken up the marketing industry which has been very quick to see the power and relevance but leaders in other sectors fail to see the broader scope of better leadership and creating more powerful corporations based on brain science.

(PRWEB) August 31, 2010

There has been a "Neuro" explosion with terms been coined almost by the week it seems: neuromarketing, neuroeconomics, neurocommunication and many, many more. Indeed many industries are very keen to take on the latest research into the brain. Industries such as marketing and sales where understanding the ways consumer's brains work and make decisions is essential to success and an exciting prospect indeed. However outside of marketing departments there seems to be little interest in brain science.

This in itself raises the question of whether insights into how the brain works can really help leaders of all types of corporations.
The host of books currently on the market speaks against this and neuroscience can apparently help us sell more, make more profit and engage our employees more. However according to Psychiatrist Jeffery Schwartz from UCLA: "This vast output of neuroscience research over the last many years is largely a waste of money. Why? Because it doesn't really have any real world human application."

Andy Habermacher CEO of ctp who represents NeuroBusiness Group in Switzerland on the other hand notes that neuroscience has a horde of insights that have immediate and direct relevance to anybody in any business. "Ultimately we are all dealing with human beings and human being's behaviour is driven by how the brain processes information."

Dr Pillay of CEO of NeuroBusiness Group who is Associate Professor of Psychiatry at Harvard Medical School echoes this sentiment and notes, "I have used neuroscience in many contexts with tremendous applicability. Aside from being a very useful reframing metaphor, neuroscience can also debunk myths in psychology or business theory."

There therefore appears to even among specialists be some sort of divergence as to whether neuroscience can really help businesses do more business.

Andy Habermacher of ctp , who is also a behavioural executive coach, explains further, "The question of applicability is a serious one. Indeed much of scientific research into brains is very discrete and is focused at a medical level. Research into various behavioural aspects also superficially seem to be targetted at "nice to know" yet this in itself does not discount its applicability. Rather it is what we do with the information we have.

Understanding how the brain works is at the base of human behaviour and we have seen huge advances in application and techniques to do this. More than that neuroscience has given some hard science to previous soft topics which may have been considered a bit fluffy in business. Now we can say it is not nice to have but rather that a certain application may be a necessity to having healthy functioning executives, making healthy decisions in business."

The rise of social and emotional intelligence has given a whole new area of insight and this has resonated with a lot of people because many feel it addresses issues of what is fundamentally wrong with business. Yet even here we are seeing only lip service to the concepts.

"The real problem", Andy Habermacher notes, "is that neuroscience is not a specific tool that can be explained in 3 easy points with 3 easy steps. This means that many leaders show interest but because neuroscience approaches issues at a deeper level it may not have the attraction of a quick fix solution."
This in itself is shame - after all, if neuroscience is providing deeper insights into how the brain is functioning, it would make sense for this to be applied in greater depth to provide a deeper and more solid understanding of human beings and furthermore of healthier, more productive and more profitable working environments. Alas the best solutions in life aren't alway the simplest and in business many corporations are looking for quick fixes.

This is the real challenge neuroscience faces: can it provide the depth that is inherent to its power in easy to consume packages that leaders will be able to quickly grasp and implement?
The future will tell - Andy Habermacher and Dr Pillay believe that they will be at the forefornt of this drive. They offer training, coaching and consulting for an impressive selection of blue chip companies and in addition public training on various brain science topics in business. We wish them luck.

And for sure, companies that wait tool long before taking the plunge may see themselves at a major disadvantage - brain science has an exciting future in business, how much so the future will tell.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4303194.htm

B2B Marketing and Sales Executives Invited to Attend Breakfast Briefing About Marketing Automation on September 21, 2010 in Arlington, Virginia

Senior sales and marketing executives of business-to-business (B2B) companies in the DC area wanting to learn about the benefits of marketing automation are invited to register for a complementary informational executive breakfast briefing from 8:30 a.m. to 10 a.m. on Tuesday, September 21, 2010, at the Regus business center in Arlington, Virginia.

Arlington, VA (PRWEB) August 31, 2010

Senior sales and marketing executives of business-to-business (B2B) companies in the DC area wanting to learn about the benefits of marketing automation are invited to register for a complementary informational executive breakfast briefing from 8:30 a.m. to 10 a.m. on Tuesday, September 21, 2010, at the Regus business center in Arlington, Virginia.

The 90-minute breakfast session is hosted by Mac McIntosh, a noted expert at driving B2B leads and sales. McIntosh will explain how to leverage B2B marketing automation to cost-effectively and efficiently fill the sales pipeline with more qualified, sales-ready leads, close more sales and a get a better ROI from your new business development efforts.

Additionally, Adam Needles, director of field marketing for Silverpop, will provide an overview of how his company uses its marketing automation system to drive more leads and sales for less.

Attendees will quickly get up to speed on marketing automation, and have the opportunity to discuss the topic with a select group of their peer executives.

"All you have to do to generate sales-ready leads is get the right message to the right person at the right time, and only do what works," McIntosh said. "These are two simple strategies, but the details of consistently executing them are a significant challenge for most B2B organizations. That is why we've developed this brief yet informative session to help executives gain a quick understanding of how they can take full advantage of the technology available today to generate more sales-ready leads and drive more closed sales for their companies."

Seating is limited, so attendance will be strictly limited to a small group of senior corporate, marketing and sales executives at mid-size to large companies, or fast-growing, venture-funded small companies.

Executives who are looking to cost-effectively and efficiently boost their company's sales should register immediately by one of the following:

Online: http://executive-briefing-arlington-prweb.eventbrite.com
Phone: 1 (800) 366-1877 ext. 1622
Email: mcintosh(at)acquireb2b(dot)com with "Sept 21 in Arlington" as the subject. Please also include your name, title, company URL, and phone number in the email.

The agenda:
8:30 a.m. Registration and breakfast
8:45 a.m. What B2B marketing automation is all about, and why you should care
9:45 a.m. Group discussion
10:00 a.m. Briefing concludes

Complementary attendance at this marketing automation breakfast briefing is made possible by its sponsors; AcquireB2B, Silverpop, NetProspex and B2B Contact.

About Mac McIntosh:

M. H. (Mac) McIntosh is a business-to-business lead generation and marketing expert who specializes in helping companies generate more leads and close more sales using the latest marketing strategies, tactics, technology and media. With 20+ years of hands-on experience in B2B marketing, direct marketing and sales, Mac conducts dozens of B2B marketing and lead generation workshops, seminars and webinars each year for leading corporations and associations around the world. He also writes regularly for a number of leading print and online marketing and business publications and is publisher of Sales Lead Report®, an e-newsletter with more than 20,000 B2B marketing and sales professionals as subscribers, and Sales Lead Insights®, his award-winning blog.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebB2B-marketing-automation/Arlington-VA/prweb4438854.htm

NeoEdge Adds iWin.com to Its Advertising Network

Inclusion of iWin brings NeoEdge’s Worldwide Ad Distribution Network to More Than 9.5 Million Unique Visitors Per Month

San Francisco, CA (PRWEB) August 31, 2010

NeoEdge, one of the leaders and innovators in advertising services for online casual and social games, today announced that it will be adding iWin.com, one of the leading casual game portals on the Web, to its extensive advertising network. NeoEdge will be providing iWin.com with high performing full-screen mid-roll video ads, rich media and graphical banner ads, and sponsorship elements during iWin gameplay. Starting this month, NeoEdge will be providing full-service ad support from its advertising sales offices in New York, San Francisco, and Los Angeles.

Brand advertisers continue to embrace casual gaming for its highly immersive, family friendly content. The integration of online video ads into all forms of gaming, including casual and social, continues to grow exponentially and the in-game advertising market is predicted to be $1.8B by 2013, according to a report called “Advertising and Video Game, 2009-2013” by Research and Markets. iWin is one of the leading casual game portals and NeoEdge has best-in-class technology which places large format, rich media at natural breaks throughout the game play yielding some of the industry’s highest response and completion rates. Combined these two powerhouses can help strengthen any brand marketer’s online advertising
campaign. In addition, iWin will be adding to NeoEdge’s strong distribution partnerships with Yahoo! Games and NBC Universal, increasing NeoEdge’s existing network of 9.5M uniques reported by ComScore in June.

“iWin looked at a lot of different providers, but ended up choosing NeoEdge as our ad sales and advertising technology partner due to the company’s strong team, highly effective ad products, detailed reporting, and rich analytics,” said Peter Negulescu, President, iWin. “Their unrivaled expertise selling, serving, and optimizing casual games video advertising campaigns will lead to much higher CPMs for us as a publisher than banner ads would.”

“iWin’s avid casual gamers are the perfect complement to NeoEdge’s audience,” said Bob Lonigro, Vice President Advertising Sales for NeoEdge. “We are excited by this partnership with iWin, especially since we can now offer advertiser’s a whole different level of scale to their media buys by adding iWin’s popular casual games, such as Family Feud and Jewel Quest, to the NeoEdge Network.”

About NeoEdge
NeoEdge, headquartered in San Francisco, California with sales offices in New York, and Los Angeles, is the leading digital media company, providing total advertising and sponsored community solutions for the online casual games industry. In close partnership with many of the largest game publishers, portals and advertisers, NeoEdge has revolutionized the casual gaming experience by providing safe, simple and profitable ad-supported game play through its patent-pending technology suite and advertising services platform. In 2009 NeoEdge was awarded Digital Publisher - Category Winner, in OnMedia’s Top 100 Private Companies. Also in 2009, NeoEdge was selected as one of the most promising private technology ventures and awarded the prestigious Red Herring 100 NA Award. To advertise with NeoEdge or learn more about increasing revenue through ad-supported casual games, visit www.neoedge.com . To find out more about NeoEdge’s social games visit www.bluenoodle.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4446464.htm

SeniorCareMarketer.com Named as a Member Benefit for International Mature Marketing Network (IMMN)

Partnership with Boomer Authority(TM) Association makes online marketing software available to IMMN members

(PRWEB) August 31, 2010

Online marketing and public relations service provider SeniorCareMarketer.com (SCM) and Boomer Authority™ Association, its exclusive marketing partner, has entered into an alliance with International Mature Marketing Network (IMMN) to make SCM's proprietary online marketing software available to IMMN as member benefit.

Under the agreement, SCM will make its proprietary online marketing software available to IMMN members at a significantly reduced licensing fee. A direct response to America's growing senior population, SCM combines a database of web-based [marketing and public relations] (PR) opportunities with press release distribution tools and SEO campaign management and measurement abilities.

"As IMMN develops our strong strategic plan for the organization, our partnership with Senior Care Marketer is one of the new ways we are providing members with greater value moving forward," said Lori Bitter, president of IMMN.

"The aging of the population worldwide is not just a trend—it's a demographic tsunami that is creating millions of dollars of business opportunity," said Mark Willaman, founder of SeniorCareMarketer.com. "With that business growth comes the need to better understand and communicate to these demanding and complex consumers."

SCM's product offering includes:

• Planning and management: Information databases including profiles of journalists and bloggers who cover the senior care and boomer industry, plus media outlets, advertising information, editorial calendars, direct marketing information, conferences and trade shows. SCM also lists speaking opportunities, blogs, award competitions, live Tweets from hundreds of journalists covering the senior care marketplace and more.
• Campaign execution tools: Press release distribution, direct marketing, content syndication, social media integration and more.
• Measurement features: Clipping services, keyword ranking tools and Web site metrics through an interface with Google Analytics.

"The marketplace for senior care vendors is booming, but most companies don't have the necessary resources to carry out marketing and promotional campaigns," said Willaman. "All of our features are designed to help companies reach the myriad of buyers and decision-makers throughout the senior care space."

About SeniorCareMarketer.com
SeniorCareMarketer.com is a marketing software and services firm that combines databases of marketing and public relations opportunities with press release distribution, campaign management and measurement tools. The service offers the same benefits and features offered by its sister product, HRmarketer.com: the ability to generate publicity, Web site traffic, sales leads and improved search engine rankings. For more information, visit www.SeniorCareMarketer.com.

About Boomer Authority™ Association
Boomer Authority™ is a professional association for experts, coaches, educators, authors, digital advertising agencies, marketing/PR firms, and Boomer-centric online media properties that specialize in the 50+ Baby Boomer demographic. For more information, visit http://boomerauthority.ning.com/.

About International Mature Marketing Network
International Mature Marketing Network (IMMN) is a non-profit consortium of marketers, advertisers, agency execs, manufacturers, publicists, media, academics and researchers focused on the 40+ consumer, a market of growing size and influence around the world. IMMN is the only international resource and professional association dedicated to thought leadership, the collection and sharing of information on what is successful in reaching and motivating these consumers. For more information, visit http://www.immn.org/.

Media contacts:
Mark Willaman, founder & president
831-685-9700
mwillaman(a)hrmarketer.com

Elrond Lawrence, media relations
831-632-2183
elawrence(a)fishervista.com

This press release was distributed through PR Web by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2010/08/prweb4445954.htm

The Best Leads Aren’t the Ones Dealers Buy from Lead Aggregators ... They’re the Ones Who Call Dealers About a Vehicle

The CellThis Company, a Leader in Generating Sales Leads, Announces True "Pay Per Lead" Plan

Marion, IL (Vocus) August 31, 2010

Automobile dealers spend an average of $20.50 for each lead they buy from web site lead aggregators, but because the great majority of those “leads” are not really in the market for a vehicle, only 2% - 5% of the leads can be converted to sales. So buying leads from a lead aggregator can often be a waste of the dealer’s money and a waste of time for the dealership’s sales staff, particularly if the aggregator has sold the same leads to multiple dealers. (Zag Data, White Paper 01, Lead Generation Is Broken for Dealers and Customers, 2008, p3)

To provide dealers with a more cost effective, results effective way to generate quality leads, The CellThis Company a leader in innovative ways of generating sales leads for the automotive industry, decided to introduce a unique form of “pay per lead” plan. The plan is expected to have widespread appeal for dealers because it allows them to stop paying good money for bad leads.

With its new pay per lead program, the CellThis system (Patent Pending) lets dealers pay for real leads – the contact numbers of people who have been on their sales lot or have seen their ads and have called to get more information about the vehicle they are interested in.

As illustrated in the Cellthis four minute video animation when interested buyers call dealers to tell them which vehicle they are interested in, lead generation can’t get any better than that.

As part of its new pay per lead plan, The CellThis Company will provide dealers with a toll free number and as many extensions as they want, allowing them to simultaneously advertise as many vehicles they want, utilizing a different CellThis extension for each vehicle.

Participating dealers will just enter their vehicle inventory data (minimum of 30 vehicles – no maximum) at the web site provided for them by The CellThis Company. Creating the automated messages for the dealers’ CellThis extensions will be quick and easy because the web site lets dealers use its automatic “text to speech” conversion feature and dealers only need to enter a minimal amount of information. Dealers then just display and advertise the CellThis toll free numbers and the extensions of each of the vehicles they want to include in the program.

Since their "call to action" messages, CellThis toll free numbers and vehicle extensions can be printed by the dealers and displayed on the vehicles, and can also be included in their usual newspaper and television advertising, dealers do not need to spend any additional money on advertising in order to benefit from the program.

Under the CellThis “pay per lead” plan”, dealers only pay for the calls they receive on their CellThis number requesting information about vehicles in their inventory. If they receive no calls, they pay $00.00.

The pay per lead plan requires no advance payments, no minimum monthly payment, no set-up fees, no hosting fees, no usage fees, no contracts and no long term commitments, and there is no software to buy, download or maintain.

The CellThis Company’s marketing method combines voice, text and the internet to provide automobile dealers and other customers with an affordable, cost effective, results effective way to market products and services. Among the innovations of its patent pending program is a unique feature that automatically creates a new web page each time a different extension is activated.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebleadgeneration/cellthis/prweb4445914.htm

Visit ClearSaleing at Hosting.com Booth # 1608, VMWorld, San Francisco, August 31-September 2

Benefits of Cloud Hosting to be Focus of ClearSaleing-Hosting.com Booth Discussions

Columbus, OH (PRWEB) August 31, 2010

Virtualization and cloud computing adds tremendous value in reducing IT complexity and enabling IT as a service. At VMWorld, San Francisco, Moscone Center, August 31-September 2, ClearSaleing, the industry leader in advertising analytics and attribution management, and Hosting.com,a global provider of enterprise-class IT infrastructure solutions, services and facilities, will explore how cloud hosting, via Hosting.com, has enabled ClearSaleing to provide the industry’s most sophisticated hosted services for its clients. Luke Tuttle, CIO of ClearSaleing, will join Hosting.com at its booth, #1608.

Aaron Hollobaugh, Director of Marketing for Hosting.com, comments that, “We are pleased that ClearSaleing is joining Hosting.com at VMWorld to help illustrate the value our new Cloud 2.0 initiatives are bringing to clients. Early adopters, like ClearSaleing, know that cloud hosting can help them scale quickly and effectively - now their expectations have turned to functionality and manageability of cloud and hybrid solutions. We're excited to tell that story at VMWorld together."

Tuttle notes, “As our attribution management platform has evolved, and we are adding increasingly complex data such as the effect of social media on the Purchase Path, and expanded Cost of Acquisition analysis, we need hosting technology that can support this level of scale. We find Hosting.com provides us the means to give our clients a superior user experience.”

Employing Hosting.com’s technology, ClearSaleing has grown from a dedicated server solution to a large hybrid solution encompassing cloud technologies. At the Hosting.com booth, Tuttle will answer questions about his solution, his experience with Hosting.com and how virtualization technology supports ClearSaleing’s advertising analytics platform.

Tuttle also notes that Hosting.com’s technology has worked well with ClearSaleing’s many online retail clients who scale up in the fall and winter months and then tend to lessen in demand, post holiday. “ClearSaleing found Hosting.com lets us seamlessly ramp up or down without any change in efficiency, speed or support for our clients.”

For a more detailed look at ClearSaleing’s use of Hosting.com’s solution, visit http://www.hosting.com/resources/case-studies/clearsaleing

ABOUT CLEARSALEING
ClearSaleing has been named “Technology Platform Search Marketers Can’t Live Without” at the SES (Search Engine Strategies) Awards. ClearSaleing’s advertising portfolio management platform helps marketers identify ways to more effectively and profitably allocate ad spend across a complex mix of online advertising investments.

ClearSaleing is a thought leader in the growing scientific field of attribution management and publishes www.AttributionManagement.com that provides a rich repository of ClearSaleing and externally published articles, white papers and other material focused exclusively on attribution management.

ClearSaleing’s unique ability to give marketers telescopic insight into their online ad investment is attracting major brand customers such as American Greetings and Nationwide Insurance. The company was founded in 2006 and is headquartered in Columbus, Ohio. For more information, please visit www.ClearSaleing.com.

ABOUT HOSTING.COM
Hosting.com is a global provider of enterprise-class IT infrastructure solutions, services and facilities. Hosting.com's geographically-dispersed data centers and Cloud Super Sites coupled with the industry's top networking and connectivity technologies provide clients with the highest levels of security, reliability and support. The most recognized names in Retail, Financial Services, Healthcare, Government, Technology and Web 2.0 rely on Hosting.com's colocation, cloud hosting, dedicated and managed hosting solutions.

Hosting.com currently operates SAS 70 Type II certified datacenters in Irvine, CA; Louisville, KY; Newark, DE; San Francisco, CA; and Denver, CO.

All Hosting.com products and services are supported by 24x7x365 live expert technical support through toll-free telephone, email, and online chat. Hosting.com's Entourage Support and Migration Managers set the industry standard in customer support, consultation and responsiveness.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebclearsaleing/hosting/prweb4445894.htm