Government Affairs

ERA is committed to promoting and protecting the common interests of the electronic retailing industry. As a leading advocate on behalf of you and your industry, ERA ensures that key lawmakers and regulatory leaders are provided with the proper information to make educated and informed decisions. Through the retention of top lobbyists with “inside the Beltway” expertise, ERA continually works to guarantee that the collective voice of direct response is heard and heeded on Capitol Hill and beyond. ERA is the eyes, ears and voice of electronic retailers and direct response marketers in our nation’s capital.

Key Issues

Recent Advocacy

ERA releases video white paper and more on advance consent issues
ERA featured in full page ad in Roll Call on the FTC Expansion of Rulemaking Authority issue
ERA joins coalition to prevent the expansion of FTC Rulemaking Authority
ERA launches a newsletter for members doing business in Canada
ERA hosts three successful Spotlight Sessions on Endorsements and Testimonials
Two ERA members testify before the Senate Commerce Committee
ERA is featured in an article in the Chicago Tribune
ERA releases comments on the proposed revisions to the Guides on Endorsements and Testimonials
ERA gets an extension on the comment period for Endorsements and Testimonials
ERA submits comments on the Negative Option Rule
ERA sets the record straight on Streamlined Sales Tax

Next GA Event:

2010 ERA Leadership Event

Join us on Monday, September 20 during the 2010 ERA D2C Convention at the Wynn Las Vegas for the 2010 ERA Leadership Event. This is ERA's only event of the year that raises funders for ERA's e-Retail PAC. RSVP and contribute by September 13.

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