Adriana Eiriz

 Ms Adriana Eiriz, Chief Marketing Officer, Nexxo Financial Corporation

Ms. Eiriz, a native of Argentina, is an 18 year veteran of the US Hispanic market, and was the first Latin American female to be elected to the Board of Directors of the Electronic Retailing Association (ERA). In January 2006, Eiriz was presented with the “Greatest Contribution to the US Hispanic Market” award from ERA.

Her leadership at Lexicon Marketing, was instrumental in the launch of several new products leading to the rapid growth of the company. Ms. Eiriz' expertise lead her to successfully spearhead other key Hispanic DR and retail initiatives at Latin Links, Inc. positioning at retail the first US Hispanic initiative for Buena Vista Games (BVG), part of The Walt Disney Company, launching Spanish children’s software titles for USA, Mexico and Puerto Rico. At Vivar Advertising, as Managing Director she was responsible for all of the agency's strategic initiatives and US Hispanic-specific communication strategies with best-practice direct response principles. At the end of 2007, Eiriz became the Chief Marketing Officer for Nexxo Financial Corporation, an innovative money transfer organization that is dedicated to empowering the US Hispanic customer by providing simple and convenient money transfer solutions. Nexxo Financial has become the leader in self-serve remittances.