Steven Edelstein

Mr. Steven J. Edelstein, Chief Executive Officer, The Logical Step, LLC

Mr. Edelstein has over 20 years experience in the marketing communications, consumer product marketing and interactive/alternative media, with particular emphasis on Internet commerce. His experience in developing online and offline marketing and retail solutions for a wealth of Fortune 500 corporations brings a unique blend of strategic and technical expertise to The Logical Step. He has also been deeply involved with ERA. In the past he has been Board Chairperson of the ERA’s Marketing/Communication’s Committee and Branding Task Force. In addition to being a member of the ERA Board of Directors, Steve is a member of the Electronic Retailer Magazine’s Editorial Advisory and Marketing Boards, as well Education, Conventions, and Canadian Councils. He is also a contributing writer to many industry publications such as Electronic Retailer Magazine, Response Magazine, Target Market Magazine, DM News, and Internet Retailer. He is a coveted speaker at industry events such as ERA, DMA, PROMO, and NCOF, a member of the Direct Marketing Association, and Co-Chair – Membership - of the Broadcast Council’s Operating Committee, a former board member of the American Marketing Association, and the recipient of the 2005 Volunteer of the Year Award from the Electronic Retailing Association.